Everything you need to know to make the most of your marketing and achieve your practice growth goals!
| Module 1 | Introduction and Overview |
| Lesson 1 | Introducing The Essential Solution |
| Lesson 2 | Get Course Help, Submit Assignments and Ask Questions |
| Lesson 3 | LastPass Setup |
| Module 2 | Clarity |
| Lesson 1 | Setting a Powerful Mindset |
| Lesson 2 | Starting with Clarity |
| Module 3 | Your Website Design |
| Lesson 1 | Designed to Convert: Your Website as a Lead-Generating Machine |
| Lesson 2 | Your Website GO LIVE Date |
| Lesson 3 | TUTORIAL: Editing Content on Your Website |
| Module 4 | Blogging: Your Secret Weapon to Success |
| Lesson 1 | Blogging: Your Secret Weapon |
| Lesson 2 | Who Writes These Blogs Anyway? |
| Lesson 3 | TUTORIAL: How to Use Your Blog Distribution Platform |
| Lesson 4 | What About Duplicate Content? |
| Lesson 5 | Controlling How Your Blogs Appear on Facebook |
| Module 5 | Search Engine Optimization |
| Lesson 1 | Search Engine Optimization: What You Need to Know |
| Lesson 2 | TUTORIAL: Using Your Review Management Platform |
| Lesson 3 | TUTORIAL: How to Optimize Your Blog Content |
| Module 6 | Email Marketing |
| Lesson 1 | Email Marketing 101 |
| Lesson 2 | TUTORIAL: Email Marketing through the Lawmatics CRM |
| Lesson 3 | TUTORIAL: E2 CRM Email Marketing Engagement Insights |
| Module 7 | CRM: Fast Track Success |
| Lesson 1 | Mining for Money in Your Marketing CRM |
| Lesson 2 | CRM Tutorial: Logging In for the First Time, Adding Users and Getting Help |
| Module 8 | Dealing with the Freak Out |
| Lesson 1 | Everybody Freaks Out |
| Module 9 | Leveraging Social Media |
| Lesson 1 | How to Succeed in Digital Even If You "Hate" Social Media |
| Lesson 2 | TUTORIAL: Auto-Sharing Your Blog Posts |
| Module 10 | CLIP: Your Conversion Intake Process |
| Lesson 1 | A New Client Intake Process for a New Type of Client |
| Lesson 2 | Creating a Great Client Experience with CLIP |
| Module 11 | Engaging Digital Clients: Basic |
| Lesson 1 | Frame And Mindset for the Initial Consultation |
| Lesson 2 | Framework for a Successful Initial Consultation |
| Module 12 | Super Advanced Ninja Stuff: Webinars, Campaigns and Social Advertising |
| Lesson 1 | Webinars, Campaigns and Social Advertising |
| Module 13 | Module 13 - Audit and Review Performance |
| Lesson 1 | Preparing for Your Performance Review |