Everything you need to know to make the most of your marketing and achieve your practice growth goals!
| Module 1 | Introduction and Overview |
| Lesson 1 | Welcome to the New Client Academy |
| Lesson 2 | Introducing The Essential Solution |
| Lesson 3 | LastPass Setup |
| Lesson 4 | The Essentials Solution Platform - A Guide |
| Module 2 | First Steps (Week 1 of Onboarding) |
| Lesson 1 | Setting a Powerful Mindset |
| Lesson 2 | Starting with Clarity |
| Lesson 3 | Get Course Help, Submit Assignments and Ask Questions |
| Lesson 4 | Your Powerful Marketing Platforms |
| Lesson 5 | Your Powerful Platforms Cheat Sheet |
| Module 3 | Your Website (Week 2 of Onboarding) |
| Lesson 1 | Designed to Convert: Your Website as a Lead-Generating Machine |
| Lesson 2 | Your Website GO LIVE Date |
| Lesson 3 | TUTORIAL: Editing Content on Your Website |
| Lesson 4 | A Guide to Editing Content |
| Module 4 | Your CRM and Custom Client Intake Process (Week 3 of Onboarding) |
| Lesson 1 | An Introduction to CRM Marketing and Lawmatics |
| Lesson 2 | CRM Tutorial: How to Use Lawmatics - The Basics |
| Lesson 3 | Importing Contacts to Lawmatics |
| Lesson 4 | A New Client Intake Process for a New Type of Client |
| Lesson 5 | TUTORIAL: Creating a Great Client Experience with CLIP |
| Lesson 6 | Lawmatics Key Terms & Functions Cheat Sheet |
| Module 5 | You're Over Halfway There (Week 4 of Onboarding) |
| Lesson 1 | Dealing with the Freak Out |
| Lesson 2 | How to Succeed in Digital Even If You "Hate" Social Media |
| Lesson 3 | Sharing Your Blog Posts on Social Media |
| Lesson 4 | Controlling How Your Blogs Appear on Facebook |
| Lesson 5 | How to Promote Your New & Improved Website - A Check List |
| Module 6 | Let's Get Blogging! (Week 5 of Onboarding) |
| Lesson 1 | Blogging: Your Secret Weapon |
| Lesson 2 | Who Writes These Blogs Anyway? |
| Lesson 3 | TUTORIAL: How to Use Your Blog Distribution Platform |
| Lesson 4 | TUTORIAL: How to Optimize Your Blog Content |
| Lesson 5 | What About Duplicate Content? |
| Lesson 6 | A Guide to Selecting Keywords for Your Blogs |
| Module 7 | Go-Live Week (Week 6 of Onboarding) |
| Lesson 1 | Email Marketing 101 |
| Lesson 2 | TUTORIAL: Email Marketing through the Lawmatics CRM |
| Lesson 3 | TUTORIAL: Lawmatics CRM Email Marketing Engagement Insights |
| Lesson 4 | Worksheet of Email Best Practices and List Growing Strategies |
| Module 8 | Hitting the Ground Running (Week 7) |
| Lesson 1 | Search Engine Optimization: What You Need to Know |
| Lesson 2 | TUTORIAL: Using Your Review Management Platform |
| Module 9 | The Next Steps (Week 8) |
| Lesson 1 | Webinars, Campaigns and Social Advertising |
| Lesson 2 | Frame And Mindset for the Initial Consultation |
| Lesson 3 | Framework for a Successful Initial Consultation |
| Module 10 | Module 13 - Audit and Review Performance (Week 9) |
| Lesson 1 | Preparing for Your Performance Review |