Training and coaching to help you become a digital marketing Rock Star, support your law firm, and drive new business.
| Module 1 | Becoming a Rock Star |
|---|---|
| Lesson 1 | Welcome to the Rock Star Academy |
| Module 2 | Intro to Sales & Book a Call |
| Lesson 1 | Book a Call Conversion Strategy - The Foundations |
| Module 3 | The Essential Solution Platform |
| Lesson 1 | Overview of the WordPress Platform |
| Lesson 2 | The Does and Dont's of the Essentials Platform |
| Lesson 3 | Editing Page Content and Adding New Pages |
| Lesson 4 | Event Management |
| Lesson 5 | QUIZ! |
| Module 4 | Blogging and E-Newsletters |
| Lesson 1 | Overview of Blogging |
| Lesson 2 | E-Newsletters: Who, What, When and How |
| Lesson 3 | Managing Your Email List |
| Lesson 4 | QUIZ! |
| Module 5 | LAWMATICS and Customer Relationship Management (CRM) |
| Lesson 1 | An Introduction to CRM Marketing with LAWMATICS |
| Lesson 2 | Your Client Intake Process |
| Lesson 3 | Tracking, Tools, Tips & Tricks |
| Lesson 4 | QUIZ! |
| Module 6 | Search Engine Optimization and Website Performance |
| Lesson 1 | Building Your Keyword Strategy for Search Engine Optimization |
| Lesson 2 | Optimizing Daily Blog Posts |
| Lesson 3 | Google Analytics: What Really Matters? |
| Module 7 | Social Media I: The Basics |
| Lesson 1 | Social Netiquette |
| Lesson 2 | Facebook, LinkedIn And Twitter ... Oh My! |
| Lesson 3 | Brand Voice and Alignment Across Platforms |
| Lesson 4 | QUIZ! |
| Module 8 | Social Media II: Advanced Social Media |
| Lesson 1 | Online Reviews |
| Lesson 2 | Google My Business: Managing Your Firm's Listing |
| Lesson 3 | Social Media Content |
| Lesson 4 | QUIZ! |